I started my own business last year in April. After years of thinking, wanting and dreaming – I finally managed to gather the courage to register my business and become my own boss. I like to know what’s going to happen. I like to have control. Starting my own business was both taking control over my life and loosing it at the same time. And that terrified me – and it still does.
I was set on working full time in my own business from the start. Then I got offered a part time job in a really interesting project and I couldn’t resist. A fixed income is always a fixed income. It’s easy – and safe. Since September last year I’ve been working 5 hours a day (at least on paper) with that project. Imagining that I would have the time and energy to still do my own thing on the side. I thought that one year from when I started I would have everything going. I don’t.

Photoshoot with beautiful Katarina at Vivira Hälsa & Livsstil.
One year later I have only taken baby steps towards my goal – a thriving business. But when I realized I was once again putting my own dreams on hold to work on someone else’s, it didn’t take me long to realize what I had to do. Once again I walked into an office, said that I want to go, that I want to work on my own dreams. And I quit.
From June 1st I have no employment. From June 1st – I will be my own boss. For real. And it scares the crap out of me.
I will have full control over what I do, when I do it and How I do it. That is part of my motivation. Having more freedom when it comes to time and money is another. And showing the world that you can have a business that is successful and still helps people and communities – that’s my third. So in parts I am taking control over my life by starting my own business. In other ways I’m totally loosing it. Will I still be miles away from my goal in one or two years time? There really is no way of knowing.


Following your dreams is a real roller coaster. Ups and downs. Intoxicating happiness and paralyzing fear. Laughter and tears all at once – and I love it! I love the feeling of trying. The feeling of being active. I love to take part in the outcome of my own life. I have so many things to learn, so many things to try, to fail in, to succeed in, so many things to still experience. And that is what keeps me motivated.
Communication, digital marketing and social media are my corner stones – I help my clients reach their goals and increase their sales. I can also add photography and building websites to my business resume. I reorganized my home-office because there are too many papers, sketches and mind maps all over. And even though my desk is currently full of papers, the best thing is – I can be a digital nomad if I like. Working out of a tent in the forest or half-way up a mountain top.
Even though it’s terrifying at times – I wouldn’t wanna change anything. When the going gets though – the though get going. That’s gonna be my new motto.
What’s your dream?
Working from a mountain top – I don’t mind. Dreamlife!



